MEGA Beauty Empties Recycling Program

In Hong Kong, L'OCCITANE en Provence partnered with social enterprise V Cycle to launch the #MEGA Beauty Empties Recycling Program.

Through the return reward mechanism, we hope to encourage people to practice sustainable behavior while promoting the proper recycling and upcycling of leftover product packaging.

MEGA members can earn annual #MEGA points through the above actions and redeem for exquisite gifts!

The latest points accumulation year is from April 1, 2024 to March 31, 2025.

MEGA BEAUTY EMPTIES RECYCLING PROGRAM

L’OCCITANE en Provence has always been committed to reducing waste. In partnership with the Hong Kong social enterprise V Cycle, we have launched the #MEGA (Make Earth Green Again) Recycling Program to give old bottles a new lease on life. By returning empty beauty bottles or choosing eco-friendly shopping at any L’OCCITANE en Provence store in Hong Kong, MEGA members can earn points and redeem exquisite gifts. Since the launch of the #MEGA Recycling Program in 2021, we have successfully recycled over 1,500,000 beauty empties. Together, let’s make a positive impact on our environment!

Partnership

V CYCLE

V Cycle is a social enterprise tackling Hong Kong's environmental issues on both an ecological and human level. It gives people a platform to recycle and reuse valuable resources to create a circular economy that benefits both the environment and our society.

Their initiatives are not only alleviating Hong Kong’s plastic problem but also providing care for elderly “cardboard grannies” and creating meaningful jobs for special needs adults; all while educating the public.

Learn more

Action to Reduce Waste

1976 – Glass Bottle Returning

In 1976, L'OCCITANE en Provence was founded in Provence and launched a glass bottle returning system for consumers to recycle their empty bottles.

2008 – Eco-Refills

Introduced Eco-Refills since 2008, reducing on average 85% less plastic than initial bottles, and roughly saving 200 tons of plastic a year. Now in recycled and recyclable plastic.

2020 – The First Refill Fountain

Launch of the 1st refill fountain in store. Today present in more than 100 shops across 33 countries, including Hong Kong.

2021 – MEGA Beauty Empties Recycling Program

L'OCCITANE en Provence opened its first #MEGA sustainability concept store in Hong Kong, and launched #MEGA Beauty Empties Recycling Program with social enterprise V Cycle.

MEGA Program Terms and Conditions

• Points and rewards are vaid from Apr 1, 2024 to Mar 31, 2025.
• Points and rewards of this program will be expired on Apr 1, 2025 and not be returned thereafter without prior notice.
• The annual limit for recycling empties per person is 500 MEGA points.
• Gift content and rewards scheme may be changed due to stock availability.
• In order to receive VIP points, the phone number registered for L’OCCITANE VIP program must be the same as the one registered for the MEGA Sustainability Rewarding Program.
Non L’OCCITANE VIP is entitled to one gift redemption per rewarding tier in one year, no repeat redemption is allowed.
• Gift cannot be returned or exchanged. Limited offer while stock lasts.
Not applicable to Duty Free Shops.
• SOGO stores will temporarily suspend collection service during SOGO Thankful Week.
Please read Recycling Terms & Conditions for recycling service terms & conditions.
• The information collected on the online platform will be used and retained by L’OCCITANE for the purpose of: