L'OCCITANE, 40 YEARS OF TRUE STORIES

Love stories are our true stories

For its 40th anniversary, L'Occitane celebrates the countless passions it shares with the men and women who cultivate true beauty, inspired by nature.

Harvests from close and faraway lands, discovery of new plan extracts, opening of some 3,000 stores, strong commitments fighting avoidable blindness, encouraging the emancipation of women in Burkina Faso, setting up a support fund for lavender in Provence... It has been a busy time for L'Occitane, where men and women met and made this dream a daily reality, nurtured by passion and conviction.


L'Occitane, #atruestory.

> WATCH NOW THE BIRTH

THE BIRTH

Where it all started

This is the true story of a son of Provence. A son with a passion for his land. 

Discover the dream of a 23-year-old who wanted to change the world, impassioned by the power of plants.

The year is 1976, L'Occitane is born.

> WATCH NOW
> WATCH NOW THE IMMORTELLE

THE IMMORTELLE

The flower that never fades

This is the true story of a son of Provence. A son with a passion for his land. 

Discover the dream of a 23-year-old who wanted to change the world, impassioned by the power of plants.

The year is 1976, L'Occitane is born.


> WATCH NOW
> WATCH NOW THE SHEA BUTTER ADVENTURE

THE SHEA BUTTER ADVENTURE

The story of a meeting

This is the true story of a meeting between Olivier Baussan and the women of Burkina Faso. 

Harvesting shea is the story of women, who hand down the secrets of its transformation from Mother to daughter.

In 1980, L'Occitane places its first order, a mutually beneficial partnership is forged. 

> WATCH NOW
> DISCOVER Best Seller

Best Seller

Created by L'Occitane, chosen by you!

Distilling, planting, growing, innovating, committing… Over the past 40 years, L'OCCITANE has shared countless passions with the men and women who cultivate true beauty. 


Discover L'OCCITANE's most beloved products, made with the finest ingredients and 40 years of traditions.


> DISCOVER